Tell us about your cat.
Age, weight, habits, fusses. We do the maths.
Fresh Swedish meat, gently steamed and portioned to the gram. Delivered frozen, straight to your freezer.
Kibble, pouches, pâté, trays — it's all heat-blasted to survive a shelf. Cats are obligate carnivores, built for fresh meat, not food engineered for a three-year shelf life. Fresh means real nutrients, real moisture, real flavour — the way nature drew it up.
Read more about fresh

We source 100% of our meat from Nordic farms — usually within a short drive of our small-batch kitchen in Gävle. Higher welfare, shorter supply chain, traceable to the farm. Food so fresh you could eat it yourself. (We do.)
Look at any kibble bag. You'll read words like "meat derivatives," "animal by-products," "vegetable proteins." Helpful, right? Here's exactly what we use, next to what's usually in there. Same scale. No retouching.
Look at any kibble bag. You'll read words like "meat derivatives," "animal by-products," "vegetable proteins." Helpful, right? Here's exactly what we use, next to what's usually in there. Same scale. No retouching.
(That's the whole recipe.)
and more …
Portions tailored to your cat. No more guessing.
Less smell, smaller business in the tray.
Real amino acids and good fats.
Real meat, real fuel. Expect faster zoomies.
Kibble, wet food, pouches, pâté, trays — almost all of it is built for warehouse shelves, not for carnivores. Different packaging, same problem. The reality is usually something else entirely.
Kibble bakes. Wet food and pouches pressure-cook in the can. Both kill nutrients and create compounds no carnivore evolved to eat.
Cheap bulk your cat can't properly digest. Present in most kibble and most pouches.
Why vets say obesity is the #1 health issue in cats today.
Industry code for rendered leftovers. Beaks, feet, feathers — used in dry and wet alike.
Wet food is often 80%+ water with flavourings added back in. You're paying meat prices for stock.
"Vet approved" is a sticker, not a standard.

Every recipe is formulated by Dr Anna Lineva (DVM, PhD, Diplomate ECVCN), a European board-certified specialist in veterinary nutrition.
Each is complete and balanced to FEDIAF guidelines for its life stage, with 57–74% protein on a dry-matter basis, all from animal sources — among the highest of any fresh cat food on the market.
Tell us about your cat once. We work out the calorie target, slice it into daily pouches, and ship enough to fill the freezer for the month. Adjust, pause or skip a delivery any time.
14-day trial · cancel anytime



Still thinking?
Order trial boxWe cook the way you would at home — real Swedish meat, gently steamed, snap-frozen the same day. No kibble. No pouches. No fillers. Recipes are built by board-certified vet nutritionists, portions are matched to your cat, and the whole thing shows up frozen in eco wool packaging. That's the short version.
Most do, from the first meal. Fresh meat tends to win. If yours is the exception, we'll refund the trial — no fuss.
Because "animal derivatives" is a phrase no one should accept on a label. Human-grade means each ingredient passed inspection fit for human consumption. We just choose to feed it to cats instead.
After the 14-day trial, the plan continues monthly. Change recipes, adjust portions, skip a month, or cancel any time — up to 7 days before your next delivery.
Yes. We pack with wool linings and ice packs designed to keep the box solid frozen for up to 48 hours. Drop the pouches in the freezer the moment they arrive and you're sorted.
Trial boxes are portioned to your cat, delivered frozen next day, and start from a small first-box price. Cancel or pause anytime.
Order a trial box